What is it about the sound of can of soda being opened?  So inviting… So enticing…
Is it magic?  It must be.  What else could it be?

Science?  Our body replying to the sound in a conditioned response because we know the noise represents sugar and fun, and in anticipation of that we are flooded with serotonin and maybe even some adrenaline.  Well, okay, maybe science is the answer but is that really all that different magic?

And, besides, what would you rather do: order a can of science? or order a can of magic?

10 thoughts on “coke

And, begin:

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